Christmas

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Countdown to Christmas: How the Hallmark Channel Is Tapping into Our Longing

The sappiness of “Hallmark’s Countdown to Christmas” triggers a Pavlovian snark response for many of us. None of these movies are, shall we say, “critically acclaimed.” Still, what these movies lack in Oscar nominations, they make up for in something that those creating and distributing edgier flicks would kill for: millions and millions of viewers.

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