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Will "Blow" Become Trendy?

Jim Liebelt | Senior Writer, Editor and Researcher for the HomeWord Center for Youth and Family at Azusa Pacific University | Wednesday, October 7, 2009

Will "Blow" Become Trendy?

Gee, look what some marketers have come up with for the latest energy drink being promoted on social networking sites popular with teens.

If it looks like cocaine, is packaged like cocaine, and causes the user to feel strange and energized like cocaine, is it cocaine? No, it's the latest energy drink called Blow and it's quickly causing controversy.

The energy drink mix, which is sold in a small vial, is measured in grams, just like the actual drug. As if that weren't enough, a small mirror is also included in the package so the energy deprived can grind the rocks into a fine powder.

Pour the Blow in your water bottle and you'll be flying high on caffeine. One vial contains 240mg of caffeine and 200mg of Taurine, which is equivalent to 2 Red Bulls and 3 cups of coffee. Essentially it's an all-nighter in a small and convenient package.

However, experts are concerned that this may be too much for the average person to handle. It is still unclear how this new product will affect different individuals. While it may provide energy for some, others could get sick. One of the main concerns is its potential effect on children and pregnant women.

While the manufacturer says that only those 18 and older are allowed to buy Blow, the website where the product is sold does not enforce age restrictions. Furthermore, the creators of Blow are utilizing social networking sites that are popular with teens, such as MySpace and YouTube, as a key component in their marketing and publicity strategy.

Source: NBC Los Angeles