The founder of a new pro-life clothing brand, which earlier this year named prominent pro-lifer Abby Johnson as its Global Ambassador, said her company’s goal is to become the “Chick-fil-A of fashion.”
Carla D’Addesi, who founded COL1972 with her three teenage daughters in January, told Faithwire one of the goals for the company is to educate Americans about the pro-life movement. COL in the company name stands for Culture of Life and 1972 refers to the last year in which abortion was illegal. The U.S. Supreme Court legalized abortion the following year with the landmark Roe v. Wade decision. COL1972’s founding coincided with Sanctity of Life month.
“We’d really like to get back to a culture of life, the year 1972,” D’Addesi said in January. “1973 is when our Supreme Court ruled that the tiniest people did not have the right to life.”
The company, whose motto is "Life is Always in Style," manufactures leggings, T-shirts, sweatshirts, hats, gym bags, jewelry and other accessories and has created four special collections, all with an eye toward celebrating life for the unborn.
“We want to be the Chick-fil-A of fashion,” D’Addesi told Faithwire. “We want people to say, ‘Where did you get those waffle fries? They’re amazing.’ And then they go to Chick-fil-A because it’s clean, great service, fabulous food.”
According to its website, COL1972 offers pro-lifers an opportunity to be fashionable without supporting companies that donate to pro-abortion organizations.
“We want the world to understand that there is a new status quo and that you never have to sacrifice your core values in order to fit in. COL1972 is fashion without compromise,” the website states.
D’Addesi said in January it all boiled down to being true to their core values.
“We are shopping all the time and we felt a little bit marginalized because some of the messaging that was on the shirts just went against our core principles, our core values,” she said. “We want to support companies that support our core values.”
Just last month, COL1972 launched its latest collection, the 1972 jewelry line. It features a simple chain with the year “1972” and was designed in response to a “1973” necklace singer Selena Gomez wore in a May TV appearance as a tribute to the Roe v. Wade decision. According to Faithwire, Gomez’s necklace cost $380, with 30 percent of its proceeds going directly to the pro-abortion Physicians for Reproductive Health. COL1972 has a comparable necklace to Gomez's marked at $350 as well as less expensive versions of the necklace priced between $44 and $115.
“Our life tribe was reaching out to us just so concerned that Hollywood is glorifying abortion and 60 million deaths, so we felt very called to counter that … with our ‘1972’ necklace,” D’Addesi said.
The tribe theme is also clearly featured on the company website which invites the public to join the COL1972 family.
“We are a squad, a posse, a tribe, a community,” the website said. “We are thinkers and doers. We are creative and adventuresome. We are generous and strong. We are blessed and bold. We are prayer warriors and faith-igniters who are united by the belief that every life has priceless value and great purpose.”
In addition to the jewelry collection, COL1972 has also created the AbbyJ line, a tribute to their global ambassador, whose transition from a Planned Parenthood clinic supervisor to pro-life advocate was chronicled in this year’s “Unplanned” movie. That line is described as contemporary business attire and was launched at a July fashion show in New Orleans, Louisiana.
In addition to its strong pro-life messaging, the company also donates 10 percent of all profits to organizations that work to protect a “culture of life.”
Photo courtesy: Priscilla du Preez/Unsplash
Lori Arnold is a national award-winning journalist whose experience includes 16 years at a daily community newspaper in San Diego and 16 years as writer-editor for the Christian Examiner. She owns StoryLori Media and is a member of the Evangelical Press Association.