An advertisement for the movie “I Am a Christian” about Meriam Ibrahim’s life was reportedly blocked on Facebook this week. The Washington Times reports that film marketers received a notice from Facebook that the ad could not be shown due to its offensive content.
The ad said, “Are you a Christian? We challenge you to change your profile picture to this ‘I Am A Christian’ photo for one week! Change your picture now, and challenge your friends to do the same. Stand up and declare Yes, I Am A Christian!!!”
Facebook refused the ad and responded that it went against the company’s policies.
A member of the Facebook Ads Team wrote to film promoters, “Your ad wasn’t approved because it doesn’t follow our language policies. We’ve found that people dislike ads that directly address them or their personal characteristics such as religion.”
“Ads should not single out individuals or degrade people. We don’t accept language like ‘Are you fat?’ ‘Wanna join me?’ and the like. Instead, text must present realistic and accurate information in a neutral or positive way and should not have any direct attribution to people.”
“I Am a Christian” was still permitted to use the photo on the movie’s Facebook page.
Publication date: March 19, 2015