Hallmark Channel

The Hallmark Channel will break new ground this Christmas season with its first-ever movie featuring a same-sex storyline as the plot's primary focus.

Hallmark Channel veteran Candace Cameron Bure has signed a major deal with rival GAC Media to develop, produce and star in movies and television shows, becoming at least the 11th Hallmark star in recent months to agree to appear in projects for the new family-friendly company.

Crown Media Family Networks CEO said this week that the company remains committed to including LGBT characters in Hallmark Channel movies.

Albert Mohler recently encouraged Christians to stand firm on Scripture and against the tide of the “moral revolution” in the face of Hallmark movies and other romantic films that celebrate LGBTQ relationships.

On Sunday, the Hallmark Channel released its first Christmas film featuring a same-sex couple as its main characters.

The Hallmark Channel is currently advertising its first movie featuring a same-sex couple.

The Hallmark channel is reportedly optioning scripts that feature LGBTQ storylines for upcoming films.

Hallmark flip-flopped on a decision to pull a same-sex marriage ad from their channel. After initial backlash from conservatives, the channel decided to pull the commercial from television. Soon, however, LGBT activists complained and the channel decided to keep the commercial on the air.

After initially deciding to pull an ad depicting a same-sex wedding, the Hallmark channel changed its mind and decided to keep the commercial on the air following protests from famous LGBTQ activists. 

In a recent interview with the Hollywood Reporter, the CEO of Crown Media Family Networks, Bill Abbott shared that he and his network are open to making new Hallmark movies with LGBT couples.