Company X: “I’d like you to give me access to your personal data (email, birthday, address, etc.), a list of a hundred of your friends, family, and acquaintances, and permission to use that information in whatever way I choose.”
Individual Y: “And what do I get in return?”
Company X: “You get to take a quiz that tells you what Lord of Rings character you are.”
Individual Y: “Sounds like a fair trade.”
You might think that no one would be foolish enough to engage in such an exchange. But I have. And if you use Facebook, chances are you have too. But even if you’ve never taken an online quiz or accepted a game request, your friends may have given away your private information.
Photo courtesy: ©Thinkstock/SasinParaksa