A new ad blitz will be published by presumptive Democratic presidential nominee Joe Biden’s campaign this week, aiming to win over the senior demographic by criticizing President Trump’s treatment of the coronavirus pandemic.
Fox News reports that former Vice President Al Gore had won the senior vote in the year 2000, making him the last Democratic Presidential Nominee to do so.
The first ad entitled “Didn’t Matter” was released by Biden’s campaign featuring a woman named Jessica who lost her grandmother, Susana Martinez in April from COVID-19.
“Last time I saw my grandmother, we weren’t going to be allowed in the hospital. We asked if we could video chat her and everyone could say a little something. We gathered as a family and prayed. But the fact that she was alone, it just breaks my heart,” Jessica said tearfully.
She asserted that Trump “made a huge mistake in downplaying this virus. There was a lack of leadership, a lack of responsibility, and a lack of resources. I felt like our elderly have not been a priority for this administration, that they don’t matter. And I feel like my grandmother didn’t matter.”
In an accompanying video entitled “Dignity:15,” Biden argued that seniors “are being hit the hardest” and asserted that in fighting the coronavirus we should “start by caring for aging parents and loved ones, making their homes safer, but more importantly give them peace of mind, helping them live independently.”
“Everyone’s entitled to be treated with dignity. Everyone,” he concludes.
According to Fox News, Biden’s campaign will spend over $14.5 million in promoting the videos across seven general election battleground states, including Arizona, Florida, Michigan, North Carolina, Pennsylvania, and Wisconsin.
Trump had won those states by a narrow margin in the 2016 Presidential election while Hillary Clinton won the state of Nevada, where the Biden ads will also be featured.
On the other hand, Trump narrowly beat Biden in a 47- 46 percent margin when it came to the senior demographic.
Photo courtesy: ©Getty Images/Drew Angerer/Staff
Video courtesy: ©Joe Biden
Milton Quintanilla is a freelance writer. Visit his blog Blessed Are The Forgiven.