Planned Parenthood launched the first summer advertisement Monday in its $45 million campaign to elect Joe Biden as president, telling voters he would guarantee legalized abortion and “codify Roe v. Wade.”
The two-minute digital ad will run across nine battleground states, according to Axios: Pennsylvania, Michigan, New Hampshire, North Carolina, Colorado, Arizona, Florida, Wisconsin and Minnesota.
“What do you want to see from your leaders?” a female narrator asks at the beginning of the ad, which criticizes Trump on health care and his responses to the pandemic and the racial injustice protests.
“I would veto any legislation that weakens pro-life policies,” the ad shows Trump saying.
The ad then transitions to what Biden would do.
“Imagine a leader who builds us up – not tears us down … who seeks thoughtful solutions to complex problems,” the narrator says.
Biden is seen saying, “Pregnancy can't be a pre-existing condition. I would codify Roe v Wade.” Viewers see media headlines of Biden supporting Roe and opposing the Hyde Amendment, which prevents taxpayer funding of abortion.
The ad also includes Biden’s comments on health care and racial injustice protests.
“Joe Biden is the leader we need,” the narrator says. “Don't just imagine this world. You have a voice, a vote, and the power to decide your own future. This November, we decide the future of our country.”
Planned Parenthood Votes, the organization’s super PAC, said last year it would spend $45 million to elect a Democrat to the White House.
“Planned Parenthood Votes will use every tool at our disposal to hit the pavement, flood the airwaves, and elect reproductive rights champions up and down the ballot,” said Kelley Robinson, executive director of Planned Parenthood Votes. “We know this is a fight we can win. Americans simply do not support attacks on their reproductive health care and rights – and they are outraged at what Trump and other politicians are doing.”
Photo courtesy: ©Getty Images/Scott Olson/Staff
Video courtesy: ©Planned Parenthood Action
Michael Foust has covered the intersection of faith and news for 20 years. His stories have appeared in Baptist Press, Christianity Today, The Christian Post, the Leaf-Chronicle, the Toronto Star and the Knoxville News-Sentinel.