History will view corporations such as Mars, Incorporated as the leading advocates of the current moral revolution that is blurring the lines on the definitions of male and female, says theologian and seminary president Albert Mohler.
The head of Southern Baptist Theological Seminary made the comments in reference to an announcement by M&Ms that it wants its cartoon characters to be more "modern" – although Mohler said M&Ms is one of many companies pushing the gender revolution. Mars, Incorporated owns M&Ms.
"In the end, the primary driver of so much of the moral revolutionary energies of our time will be eventually tracked to major corporations," Mohler said Tuesday on his podcast, The Briefing.
Corporations, Mohler said, are "trying to get ahead of their consumer base" and "trying to read the culture" but are "becoming as woke as any sector of our society."
Mohler quoted an M&M press release from last week in which the company said it "continues to evolve to reflect the more dynamic, progressive world that we live in."
The news release said the characters are being updated to "include a more modern take" on their looks, "as well as more nuanced personalities to underscore the importance of self-expression and power of community through storytelling." M&M fans noted that the green M&M, who formerly wore heels, now wears sneakers. The green M&M says on the company website, "I think we all win when we see more women in leading roles."
In 2015, the green M&M and the brown M&M – both female – were promoted as lesbians while holding hands on a seaside bench in a company tweet.
"The most basic assumptions of biology of creation as structures [and] the most basic truths that make human life make sense are being undermined simply because those who are trying to sell products are looking to the future, and they're seeing the future as far more 'progressive' than the present," Mohler said.
Mars, Mohler said, is trying to "get ahead of the young consumers they are seeking to attract to their brand and keep attached to their brand."
"The big question is, are they right? Who in this society is pressing back with moral sense, with truth, with sanity? It's very hard to say these days."
Photo courtesy: ©Tommao Wang/Unsplash
Michael Foust has covered the intersection of faith and news for 20 years. His stories have appeared in Baptist Press, Christianity Today, The Christian Post, the Leaf-Chronicle, the Toronto Star and the Knoxville News-Sentinel.