Kanye West’s new faith-centric album has sparked an increased interest in Christianity – and a well-known ministry is providing free tools to unbelievers.
The American Bible Society says it is offering free Bibles to Kanye’s fans who fill out a form on the organization’s website. The group got the idea from Google data that showed a spike in searches for information about Christianity the week the album was released.
Kanye released his latest album, Jesus Is King, last Friday.
“Kanye West's album has had an immediate effect on the current news cycle. ‘Jesus is King’ was a trending internet search last week with over 1 million queries on Google alone,” John Farquhar Plake, director of ministry intelligence at American Bible Society, said in a press release.
“Coincidentally, something we're seeing as a rising trend is that most Americans turn to Google as a de facto spiritual guide,” Plake added. “Our goal with this campaign is to give Americans – and, yes, Kanye fans – the opportunity to look for answers to their most pertinent questions at the source.”
“Kanye West” was the No. 1 trending topic on Google on the day he released his album, Friday, Oct. 25, while “Jesus” ranked No. 4, according to Google data. Among specific search queries, “Jesus is King” ranked fourth. “What do Christians believe?” also saw a spike that week.
The American Bible Society, the press release said, “hopes to aid those with questions by offering free access to the Bible.”
“This is what we love to do: share the Bible with those who are seeking spiritual answers or simply curious about its contents,” said Robert Briggs, interim president and CEO at the American Bible Society.
Fans who want a free Bible can fill out the form here.
The American Bible Society is a nondenominational ministry that publishes Bibles and offers biblical resources to people around the world. It was founded in 1816.
Michael Foust is a freelance writer. Visit his blog, MichaelFoust.com.
Photo courtesy: Getty Images/Robin Marchant/Stringer
Michael Foust has covered the intersection of faith and news for 20 years. His stories have appeared in Baptist Press, Christianity Today, The Christian Post, The Leaf-Chronicle, the Toronto Star and the Knoxville News-Sentinel.