Commercials about Jesus are returning to the Super Bowl.
Sunday’s Super Bowl between Kansas City and San Francisco will feature at least two faith-centric commercials about the Christian faith, including two by He Gets Us -- which ran ads during last year’s big game -- and one by the prayer app Hallow. The latter will include Mark Wahlberg (Father Stu) and Jonathan Roumie (The Chosen).
The He Gets Us ads will be different from the ones that ran last year, a spokesperson told AdAge. This year’s ads will focus on the theme of “loving your neighbor like Jesus did,” the spokesperson said.
A 60-second He Gets Us ad will air during the first quarter and a 15-second one during the second half, AdAge said.
Viewers enjoyed the He Gets Us ads last year, ranking one of them in the Top 10 and another in the Top 15 out of nearly 50 ads on the nationally televised broadcast, according to USA Today’s annual Ad Meter.
“He Gets Us is supported by a growing group of individuals and entities who have a common goal to highlight the relatable life and unconditional love of Jesus,” the spokesperson said. “The movement is not funded by or affiliated with any single individual, political position, church, or faith denomination. Many choose to support ‘He Gets Us’ through common third-party charitable vehicles such as donor-advised funds.”
The He Gets Us website gives readers Scripture references about the specific topic for further exploration. The website also links to Bible reading plans on YouVersion where the gospel is presented, and it connects viewers to local churches.
Meanwhile, the prayer app Hallow will air a Super Bowl commercial for the first time. Hallow is the No. 1 Catholic app in the world, the company behind it says. The ad will show Wahlberg and Roumie encouraging viewers to pray.
Wahlberg will help lead Hallow’s Pray40 prayer challenge, which begins on Ash Wednesday (Feb. 14).
“The goal at Hallow has always been to reach out to as many folks as possible, both those who take their faith seriously and especially those who might have fallen away, and invite them deeper into a relationship with God,” said Alex Jones, Hallow’s CEO and co-founder.
“When we learned about the timing of the Big Game this year, we couldn’t have been more excited to work with Mark and Jonathan to use it as an opportunity to invite millions into prayer,” Jones added.
Images credit: ©He Gets Us
Michael Foust has covered the intersection of faith and news for 20 years. His stories have appeared in Baptist Press, Christianity Today, The Christian Post, the Leaf-Chronicle, the Toronto Star and the Knoxville News-Sentinel.