Burger King mocked Chick-fil-A and took a stance on a major cultural issue in recent days when it said it would donate money to a leading LGBT organization for every chicken sandwich sold in June.
The company's announcement came two days after the Daily Beast reported that Chick-fil-A CEO Dan Cathy had donated to the National Christian Foundation, a non-profit organization that has given to more than 60,000 charities since it was founded in 1982. Among the groups it has funded is the Christian legal group Alliance Defending Freedom. The Daily Beast reported that the NCCF donated $6,585,923 to Alliance Defending Freedom in 2018.
Alliance Defending Freedom has worked to defeat the Equality Act, saying it would harm religious liberty.
Steve Chapman, a spokesperson for the National Christian Foundation, told the Daily Beast that the organization has donated to charities that are "providing clean water to the thirsty, rescuing victims of human trafficking, translating the Bible into new languages, and much more."
Burger King made the announcement on its Twitter account.
"the #ChKing says LGBTQ+ rights!" a Thursday tweet read. "during #pride month (even on Sundays), your chicken sandwich craving can do good! we are making a donation* to @HRC for every Ch'King sold."
"HRC" is an acronym for the Human Rights Campaign, the nation's largest LGBT advocacy group.
A follow-up tweet said the donation period will run through June 30, and for "every Ch'King sold, BK will contribute 40₵ to the Human Rights Campaign (Max. donation $250k)."
A USA Today headline said of the donation, "Burger King takes aim at Chick-fil-A with plans to donate to LGBTQ group for every chicken sandwich sold."
Burger King released the Ch'King chicken sandwich to compete against Chick-fil-A.
Last year Chick-fil-A was named America's favorite fast-food restaurant for the sixth straight year in the American Customer Satisfaction Index (ACSI), which is based on interviews with customers. Burger King finished 12th.
Chick-fil-A was founded by Truett Cathy, a Christian businessman who incorporated his faith into the company's practices. Cathy closed the restaurant on Sundays.
"Having worked seven days a week in restaurants open 24 hours, Truett saw the importance of closing on Sundays so that he and his employees could set aside one day to rest and worship if they choose – a practice we uphold today," the company's website says.
The company's official corporate purpose is "to glorify God by being a faithful steward of all that is entrusted to us and to have a positive influence on all who come into contact with Chick-fil-A."
Photo courtesy: Kseniia Ilinykh/Unsplash
Michael Foust has covered the intersection of faith and news for 20 years. His stories have appeared in Baptist Press, Christianity Today, The Christian Post, the Leaf-Chronicle, the Toronto Star and the Knoxville News-Sentinel.