*The following is excerpted from an online article posted on MediaPost.
YouTube has passed a notable milestone: Every day, users of the video site watch 100 million hours of its content on TV sets, through smart TVs and devices like video game consoles and internet-connected set-top boxes.
Sundar Pichai, the CEO of YouTube parent company Google, announced the figure on the company’s recent earnings call.
For comparison, YouTube revealed a few months ago that on any given day users watch just over one billion hours of video, meaning that TV viewership now accounts for about 1/10th of all YouTube viewing. The number of living room views was up more than 70% year-over-year, Pichai added.
The viewership figures for TV sets is particularly notable when you consider than it was only five years ago that YouTube had 100 million hours of video views per day, total.
While traditional pay-TV bundles have historically dominated on TV sets, and upstarts like Netflix have been able to secure more screen time, YouTube is showing that it is able to hold its own, even if its long-form content library is not as large as some competitors.