Twitter Users Not Sticking Around

Jim Liebelt | Senior Writer, Editor and Researcher for the HomeWord Center for Youth and Family at Azusa Pacific University | Wednesday, April 29, 2009

Twitter Users Not Sticking Around

While Twitter (the micro-blogging service where posts are limited to 140 characters) is seeing a massive influx of new users, a majority of them aren't sticking around. Perhaps it's a case of too much useless information being posted with users growing fatigued at the effort required to keep up with posting and reading others' comments.

More than 60 percent of Twitter users have stopped using the micro-blogging service a month after joining, according to Nielsen Online research released on Tuesday.

"Twitter has enjoyed a nice ride over the last few months, but it will not be able to sustain its meteoric rise without establishing a higher level of user loyalty," said David Martin, Nielsen Online's vice president for primary research.

Martin, in a post on the company blog, said that more than 60 percent of Twitter users fail to return the following month.

"Or in other words, Twitter's audience retention rate, or the percentage of a given month's users who come back the following month, is currently about 40 percent," he said.

Source: Yahoo!Tech / AFP