Twitter Users Are Not Using Twitter

Jim Liebelt | Senior Writer, Editor and Researcher for the HomeWord Center for Youth and Family at Azusa Pacific University | Wednesday, June 3, 2009

Twitter Users Are Not Using Twitter

A couple of news tidbits seem to indicate that Twitter isn't very popular as a social networking vehicle...

10% Of Twitter Users Account For 90% Of Twitter Activity
A new Harvard Business Review study reveals that the 10% of Twitter users account for over 90% of Twitter messages sent. What's it mean? Bill Heil and Mikolaj Piskorski, who wrote up the study for HBR, conclude: "This implies that Twitter's resembles more of a one-way, one-to-many publishing service more than a two-way, peer-to-peer communication network."

The HBR report says half of Twitter users tweet less than once every 74 days and that among Twitter users, "the median number of lifetime tweets per user is one."

Source: The Business Insider

Millennials Among Those Who Don't Appreciate Twitter

Millennials -- 18- to-26-year-olds -- don't see value in Twitter, although they spend hours daily texting friends and communicating on social networks in real time, according to a study released from the Participatory Marketing Network (PMN).

The study suggests that only 22% of Millennials use Twitter, the real-time microblogging site that allows posts of up to 140 characters. Of those young people who use Twitter, 85% said they follow friends, 54% follow celebrities, 29% follow family, and 29% follow companies.

Source: Online Media Daily