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The Apple of Their Eye

Jim Liebelt | Senior Editor of Publications for HomeWord | Thursday, December 1, 2011

The Apple of Their Eye

A recent Nielsen survey shows kids’ holiday gaming and electronics appetites are whet by a number of top-selling Apple devices. The Apple iPad is the most desired consumer electronic among kids ages 6-12 for holiday 2011. In fact, the iPad increases its stronghold, with 44% of kids expressing interest in the product, up from 31% in 2010. Two other popular Apple devices, iPod Touch and iPhone, round out kids’ top three, with computers and other tablet brands each appealing to a quarter of younger consumers.

Many kids will also ask for gaming devices this year, with two products that offer unique gaming technologies: Nintendo 3DS, and Kinect for Xbox 360, leading the way. Given the 3DS’ spring 2011 release date and the surge in Kinect interest versus last year, parents can expect both devices to be frequently requested this holiday season. Beyond these, older Nintendo DS models continue to resonate with young gamers, while the PlayStation 3 and Xbox 360 edge out the Nintendo Wii as the most desired gaming consoles.

Source: Center for Media Research