A new study out of Baylor University has found that using cell phones is a more time consuming for college students than any other activity, including sleeping.
Dr. James Roberts, a professor of marketing, headed the study and found that addiction to cell phone is real.
Roberts’s research found that women between the ages of 18 and 22 spend an average of 600 minutes or ten hours a day on their cell phones.
The men did not fare much better at 485 minutes or eight hours a day using their phones.
An average day for the women consisted of 94 minutes a day texting, 48 minutes sending emails, 38 minutes on Facebook, surfing the internet for about 34 minutes and finishing off with listening to music for 26 minutes.
Although the men spend less time on these activities, they are not less addicted. They just seem to send shorter messages. Men prefer different activities such as watching youtube and playing games, whereas young women spend enormous amounts of time on Pintrest and Instagram. Texting is the number one cell phone activity for both genders.
The women’s choice in activities shows that they use their devices to maintain social relationships whereas men tend to prefer more solitary activities.
Although people are using their cell phones for so called social media it is not an actual social interaction and the constant use of tech devices can cause a lack of development in social skills and an escape from real world activities.
The generation in college today cannot remember a time when computers were not in every home and the advances in technology are making it so nearly all activities can be done quickly by cell phone, all of which leads to the addiction.
The Baylor study is titled “The invisible addiction: Cell-phone activities and addiction among male and female college students”, and focused on what makes the smart phone so addictive.
According to the findings, people in this age group are more likely to text or use their phones while driving, and would not even consider turning their phone off when they get in a car.
Both men and women in the Baylor study admitted that they “feel nervous when their cell phone is not in sight” displaying a true sign of addiction.