Mobile Phones Hugely Personal for Teens

Jim Liebelt | Senior Editor of Publications for HomeWord | Tuesday, January 8, 2013

Mobile Phones Hugely Personal for Teens

A new survey conducted by JWT Intelligence, shows mobile devices are becoming a reflection of identity, given that they hold all kinds of personal information and can double as a wallet, keys and more.

Not surprisingly, younger generations are the most likely to see their phone as tied into their identity, as JWTI found in their November 2012 survey. About  half of teens and Millennials see their phone as a “mini-me.” And more than 4 in 10 Millennials say their phone seems to know more about them than they do. Across generations, and especially among teens, people view the phone as exceedingly private — accessing someone’s phone is seen as akin to reading a diary.

Source: JWT Intelligence