LG Electronics MobileComm U.S.A., Inc. (LG Mobile Phones) today introduced LG Text Ed, a multifaceted campaign that provides parents with the know-how and resources they need to promote responsible mobile phone usage among their text-savvy children. Through extensive in-depth research, LG discovered that mobile phone misuse such as sexting, harassment, sending gossipy texts, and forwarding inappropriate images is prevalent among today's teenage youth. Yet, many parents are still in the dark about the myriad ways kids can misuse their mobile phones.
A first-of-its-kind program among mobile phone manufacturers in the U.S., LG Text Ed includes an advisory council of experts who will provide parents with information on a range of topics—from sexting to phone etiquette to driving while texting—via a new website: www.LGTextEd.com. Building on its highly praised Give It A Ponder viral campaign that targets teens with comedic and lighthearted web-based videos, LG Text Ed will reach parents through a dedicated website and a variety of online and public service type marketing platforms.
Designed to be a one-stop-shop for anyone seeking guidance on text messaging behavior, the LG Text Ed website will house resources from the advisory council such as monthly articles, tips, videos and an interactive question and answer forum. Other tools include www.lgdtxtr.com, a site that allows parents to familiarize themselves with common texting terminology and to decode cryptic text messages their kids may be using.