Kids, The Economy and Christmas

Jim Liebelt | Senior Writer, Editor and Researcher for the HomeWord Center for Youth and Family at Azusa Pacific University | Wednesday, November 26, 2008

Kids, The Economy and Christmas

With the holiday shopping season about to hit in full force, kids are worried about the economy and what it means for gifts they'll find under their Christmas trees...

Have a Happy Thanksgiving everyone! Remember in prayer this Thanksgiving those who are away from their loved-ones, particularly those families who are impacted by military service overseas, and those who have been hit especially hard by our current economic crisis.

I'll pick up posting culture items next Monday.

Think the economic meltdown is something only adults worry about? Think again. A survey conducted by youth opinion research company NODE RESEARCH found that 84% of America's 39 Million 9 to 17 year olds are very or somewhat worried about current economic conditions. More than half of all kids and teens expect that economic conditions will affect the amount of gifts they find under their Christmas tree. While the government might bail out Wall Street, there is no expectation of help for Holiday shopping on main street ... with a recession in Wii's, iPods and clothing expected.

America's economic situation has an immediate impact on young people--51% expect to receive fewer Holiday gifts this year than last. Only 9% expect more gifts. "There is a huge correlation between kids' feelings about the economy and what they expect to see under the Christmas tree," Fassino says. "Almost 70% of the kids that aren't worried about economic conditions expect more or the same amount of gifts this year. But of those kids who expect fewer gifts, 90% are worried about the economy."

So what do kids want as Holiday gifts that have them so worried? NODE has been tracking the Holiday wish lists of kids since 2004. This year, Nintendo's Wii is on the top of boys' wish lists, followed by Money, XBOX360 and Ripstick. Apple's iPod is on the top of girl's wish lists, followed by the Wii, money and clothes.

Source: MarketWatch{D8EC9652-475F-4ED8-AD61-90027F849102}