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Sex Sells? Not If Christians Have Anything to Do with It

Cal Thomas | Syndicated columnist | Friday, December 12, 2003

Sex Sells? Not If Christians Have Anything to Do with It

Abercrombie and Fitch, an upscale store that has been targeting young people with racy and raunchy ads in its catalogue and stores, has decided to cease publishing a quarterly catalogue that had enraged many conservatives and Christians.

Store executives announced their Christmas catalogue, which is filled with pictures of naked and near-naked teens and young adults cavorting in various poses, would be the last of its kind and a new marketing campaign would begin next year.

The question asked by some was: “Why would a store that sells clothes feature undressed models?” The answer is that sex sells and it sells clothes, as well as other products.

There is plenty in culture to replace these pictures from the Abercrombie and Fitch catalogue. The internet is crammed with pornography. But in this case, pressure and public shaming worked. 

I’m Cal Thomas in Washington.