November 22, 2004
By now you have heard of the towel incident.
On ABC's Monday Night Football last week, an actress who appears on the ABC hit series Desperate Housewives is wrapped in a towel in the Philadelphia Eagles locker room.
She's coming on to one of the players.
Eventually she drops the towel and jumps into his arms.
It is 9 p.m. in the East and 6 p.m. in the West.
Young children are watching and many of their parents were offended.
The NFL apologized.
But whoever did this knew exactly what he was doing and the desired promotional affect was achieved and then some.
There is worse than this on TV and that's the point.
After years of doing nothing, the F.C.C. is late for the party.
It allowed broadcast TV to become dirty, like cable, and it is paying the price for its failure to do its job.
This is a show about football, but the cialis and beer commercials, not to mention the half-naked cheerleaders already put enough sex into the game.
This promotional gimmick put it over the top.
In New York, I'm Cal Thomas.
Cal Thomas is a nationally syndicated columnist based in Washington, D.C. Watch his television show, After Hours with Cal Thomas, on the Fox News Channel, Saturdays at 11 p.m. Eastern Time.