Executives at McDonald’s have lost their ability to blush. Hungry for more sales, the Golden Arches marketing team has partnered with the latest Explicit Rapper of the Month Club: Saweetie. Their decision is a few fries short of a happy meal. Why?
Saweetie’s music serves up a sick combo meal of profanity, explicit sex acts, and the “N”-word. Take, for example, “Tap In,” her global No. 1 single. Rather than give you indigestion, read her lyrics here. And in her No. 1 hit “My Type,” Saweetie mixes explicit sexual encounters with alcohol and ecstasy, eighteen “N”-words, and a heaping of profanity and genitalia slang for good measure.
This is nothing short of audio pornography – not to mention her video version with a chorus line of sexually provocative twerking that’s garnered 123,126,994 YouTube views as of this writing.
“We’re thrilled to team up with Saweetie, a true brand fan who puts her own spin on everything she touches across music, fashion, beauty and culture,” gushed Morgan Flatley, chief marketing and digital customer experience officer of McDonald’s USA. Speaking of fashion, Mickey D’s and Saweetie have co-branded an entire line of official merchandise, including $128 hoodies, $108 sweat pants, and $38 baseball caps.
Either Morgan Flatley doesn’t know – or he flatly refuses to care that by aligning with Saweetie, McDonald’s is contributing to the pornification of America. Perhaps he’d reconsider these sorts of collaborations if concerned customers called 800-244-6227 or left feedback using this form. After all, Ephesians 5:11 says, “Have nothing to do with the fruitless deeds of darkness, but rather expose them” (NIV).
Leveraging morally bankrupt celebrities isn’t new for McDonald’s. Last time around, they collaborated with Travis Scott, who made a reported $20 million in endorsements and merchandise sales. Aside from using the “N”-word, his lyrical references to female genitalia are as degrading as is his view of women – calling them “hoes” and “b*****s” in “Sicko Mode.” Like Saweetie, Scott is obsessed with sexual encounters in “Wake Up” and “NC-17,” among other salacious songs.
Earlier this year, McDonald’s partnered with the Korean pop sensation BTS. While lyrically not subpar like Saweetie and Scott, they do serve up some whoppers—oh wait, that’s a different burger chain. BTS sings: “I’mma murder you rappers / Cut em up by order / Then I’mma murder you haters” (Cypher Pt.1). They get more than frisky in “Expensive Girl,” where they moan, “I’m a master, baby with your bra / Take it off now girl just take it off / I can help you slide those panties off ... I’m a beat that p***y like you never ever felt before.”
Mayor McCheese, you’re needed at the McDonaldland office.
The views expressed in this commentary do not necessarily reflect those of Christian Headlines.
Photo courtesy: Thabang/Unsplash
Bob DeMoss is a New York Times bestselling author of more than 40 books including collaborations with Phil Robertson/Duck Dynasty, Jim Daly/Focus on the Family, Andy Stanley, and Tim LaHaye/Left Behind. His latest short story is "Hazel: The Outlaw Mummy". Visit BobDeMoss.com.