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Target to Spend $20 Million to Maintain Transgender Bathroom Policy

Veronica Neffinger | iBelieve Contributor | Thursday, August 18, 2016

Target to Spend $20 Million to Maintain Transgender Bathroom Policy

Target has announced that it will be adding single-occupancy restrooms to all its stores to maintain its transgender bathroom policy--a project that will cost $20 million.

Back in June, Target announced that it would allow transgender individuals to use the bathroom of their choice.

"We welcome transgender team members and guests to use the restroom or fitting room facility that corresponds with their gender identity," the retailer said. "Everyone deserves to feel like they belong."

Now, Target is continuing its effort and will be installing single-person bathrooms in all its stores.

CNN reports that Target has about 1,800 stores nationwide. Three hundred of these stores already have single-occupancy restrooms. All but 25 of those stores are slated to have the new restrooms by the end of 2016. The remaining stores are scheduled to get the new restrooms in early 2017.

Target has also reported a loss in sales since it announced their transgender bathroom policy. However, the retailer says that the drop in sales does not have anything to do with the policy and the resulting boycott by some customers.

Those who are pushing back against Target’s transgender bathroom policy, however, have collected 1.4 million signatures and assert that Target’s drop in sales is a result of their efforts.

"We're confident that our boycott has played a significant role in Target's financial results that came out today," said Walker Wildmon, assistant to the president of the American Family Association.


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Publication date: August 18, 2016