Costco Apologizes for Labeling Mistake

Ryan Duncan | Updated: Nov 21, 2013

Costco Apologizes for Labeling Mistake

Costco has recently issued an apology for labeling Bibles as “fiction” after a photo went live on twitter. Pastor Caleb Kaltenbach of Simi Valley, California, was shopping for a gift at the retailer when he first noticed the error. Reaction to the incident has been varied. Some Christians have responded with outrage, while others have asked that this not become a major incident. Other viewers have used the incident as a springboard to express their disbelief in religion, while still more have stepped forward to defend their faith.        

When interviewed, Costco reiterated their apology to Christian News,

“’Costco’s distributor mislabeled a small percentage of the Bibles; however, we take responsibility and should have caught the mistake. We are correcting this with them for future distribution,’ the company stated. ‘We greatly apologize for the error.’”

As for Kaltenbach, the pastor told CBN News that he believes the error was an honest mistake, though a very telling one.

"’I totally believe them," he said. "I believe it was a mistake. I don't believe there's some kind of evil genius behind the scenes, but I do believe it is telling where our nation is spiritually.’"

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Costco Apologizes for Labeling Mistake