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Cadbury Takes ‘Easter’ out of Annual Easter Egg Hunt Ad

Amanda Casanova | Contributor | Updated: Apr 04, 2017

Cadbury Takes ‘Easter’ out of Annual Easter Egg Hunt Ad

By removing the word “Easter” from its annual Easter egg hunt, the National Trust is “airbrushing faith,” the Church of England says.

The Church of England’s comments came after the National Trust and Cadbury decided to rebrand the annual event from “Easter Egg Trail” to the “Great British Egg Hunt.”

During the annual hunt, thousands of children search for the Cadbury chocolate eggs at National Trust properties.

This year, the hunt is expanding into a multi-day event starting on Good Friday.

'We invite people from all faiths and none to enjoy our seasonal treats,” a statement from Cadbury said.

But a spokesperson for the Church of England disagreed with the changes.

“This marketing campaign highlights the folly in airbrushing faith from Easter.”

Said David Marshall, who runs the Meaningful Chocolate Company: “Running an alternative to Good Friday - you can't get a stronger signal of an attitude to faith than that.”

The National Trust, however, said that it didn’t make the change in rebranding.

“The National Trust is in no way downplaying the significance of Easter, which is why we put on a huge number of events, activities and walks to bring families together at this time of year,” a spokesperson said. “We work closely with Cadbury, who are responsible for the branding and wording of our egg hunt campaign.”


Photo courtesy: ©Thinkstock/kzenon

Publication date: April 4, 2017

Cadbury Takes ‘Easter’ out of Annual Easter Egg Hunt Ad