Throughout the country groups like Enroll America and the aptly named Young Invincibles are employing campaign tactics to register young people between the ages of 18-34 for insurance available under President Obama’s healthcare law.
Matt Saniie worked on the 2012 campaign’s data team and now serves as analytics director at Enroll America.
“On the campaign, you want to be able to find an Obama voter and you want to get them to vote,” he says. “In the enrollment world, you want to find someone who is uninsured and you want to get them to enroll.”
Young people are crucial to the new healthcare program. According to a Kaiser Family foundation poll, roughly 40 percent of individuals who enroll need to be young and healthy in order to balance the costs of insurance for those who are old and sick.
But some young people are choosing to skip coverage and simply pay the fine for remaining uninsured. A recent Gallup poll found that 26 percent of the uninsured under age 30 will opt to pay the $95 fine instead of enroll.
Publication date: February 7, 2014.