Move over, Millennials. You're not the younger generation anymore.
the past decade, you were the ones to watch. But now, as the eldest
among you are fast approaching 30, there's a new group just begging for
some attention. They're still kids, and although there's a lot the
experts don't yet know about them, one thing they do agree on is that
what kids use and expect from their world has changed rapidly.
And it's all because of technology.
simply a part of their DNA," says Dave Verhaagen, a child and
adolescent psychologist in Charlotte. "It shapes everything about them."
To the psychologists, sociologists, and generational and media experts who study them, their digital gear sets this new group (yet unnamed by any powers that be) apart, even from their tech-savvy Millennial elders. They want to be constantly connected and available in a way even their older siblings don't quite get. These differences may appear slight, but they signal an all-encompassing sensibility that some say marks the dawning of a new generation.
Source: USA Today