The traditional first day of Christmas shopping known as "Black Friday" took on a whole different meaning for a South Florida Planned Parenthood clinic that offered special pricing on birth control and emergency contraception to women who visited between certain hours, the Christian Post reports. In what appears to be an email offer to a supporter, the message read: "We are truly thankful for all our patients and supporters, so this Thanksgiving we are offering a day after Thanksgiving special! Visit the Kendall or West Palm Beach health center for this one-day deal." The coupon offered $10 off for a visit on Friday, Nov. 23, between the hours of 10 a.m. and 2 p.m., and was also good for $5 off an "emergency contraception." Though Planned Parenthood advocates said the discounts were not for abortions but for birth control pills, pro-life blogger Jill Stanek disagreed, saying the $10 off part read as if it could be used for an abortion procedure. "When you step back and look at the ad objectively, there is no legitimate clinic that offers ads like this for women's healthcare," Stanek said. "I mean, we're not talking about Lasik [eye] surgery here. This is about killing babies. I think the ad is simply insidious." It isn't the first time an abortion clinic has offered a discount for their services; the Orlando Women's Center, for example, has offered Sunday discounts since last year.