Obama Campaign Unveils New Faith Initiative

Religion Today

Obama Campaign Unveils New Faith Initiative


In an effort to resonate with key faith groups, the Obama campaign has released a “People of Faith for Obama” initiative, which includes a Web video and faith platform. The initiative seeks to show how faith plays a major role in the president’s decision-making process, CNN reports. In the Web video, Obama makes specific reference to religious liberty, a hot-button political issue in this campaign cycle. “In a changing world, my commitment to religious liberty is, and always will be unwavering,” the president says. The campaign is also releasing what it’s calling a “faith platform,” broken down into three categories: economic security for families, being our brothers' and sisters’ keeper, and faith in public life. The platform will be hosted on the campaign website and sent out to campaign field offices. A campaign staffer close to the initiative said they thought the program would have specific resonance with key groups the campaign has been targeting: Catholics and young evangelicals.

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