Exodus: Gods and Kings is among a number of new films released over the holiday season. The film based on the story of Moses knocked The Hunger Games: Mockingjay – Part 1 of its perch at the #1 spot.
Directed by Ridley Scott, the biblical epic only earned $24.5 million from 3,503 locations, according to Fox News.
In comparison Noah earned $43.7 million and The Passion of the Christ $83.8 million during opening weekends.
"Ten years ago, the Faith Driven Consumer audience propelled a small, independent film called The Passion of the Christ to record breaking results,” said Chris Stone, founder of Faith Driven Consumer. “This same audience-which has also made so many films successful this year-should have been foremost on the mind of Ridley Scott when crafting Exodus. As with Noah, this did not happen. Noah ultimately fell short of its potential at the box office, leaving hundreds of millions on the table. Today's result indicates Exodus is following the same precarious path.”
Stone says there are elements in the film that don’t match up with a biblical perspective, which kept many Christians at home.
"Ridley Scott's failure thus far to deliver the core audience speaks to a deep dysfunction within Hollywood, an elitist arrogance that supersedes good business sense,” said Stone. “Both Scott and Aronofsky allowed their personal bias to create a chasm between their films and their natural audiences," said Stone.
Publication date: December 16, 2014