In the months since Chick-fil-A came under fire for its CEO's support of traditional marriage, the fast food chain has thrived, USA TODAY reports. Consumer use, visits and ad awareness were all up measurably in the third quarter despite gay activists calling for boycotts against the restaurant. According to a report by research specialist Sandelman & Associates, customer traffic was up 2.2 percent, market share was up 0.6 percent, and total ad awareness was up 6.5 percent. Additionally, Chick-fil-A broadened its regular customer base in 28 of 35 media markets. "There was a lot of talk that this would hurt Chick-fil-A, but it actually helped the brand," said Jeff Davis, president of Sandelman.